Oakland University seeks a strategic marketing and enrollment advisory partner for a 3-year term with a cumulative not-to-exceed value of $350,000. Services are assigned via individual task orders. Key areas include enrollment marketing, student journey strategy, integrated campaign strategy, digital experience, marketing analytics, and brand messaging. Proposals are due on **** at 3:00 pm Eastern time. The selection is based on the best value, not necessarily the lowest price.
The university's preferred payment method is with a university credit card pcard. The university's preferred payment method is with a university credit card pcard.
The university will award to the responsive and responsible respondents whose proposal conforms to this rfp and whose combined scores under this rfp **** strategic marketing enrollment advisory section provide the best value. ou will award to the responsive and responsible respondents whose proposal conforms to this rfp and whose combined scores under this rfp **** strategic marketing enrollment advisory section provide the best value.
Respondents shall provide experienced, qualified, and capable personnel to perform the functions and responsibilities outlined in the scope of services. respondents shall provide experienced, qualified, and capable personnel to perform the functions and responsibilities outlined in the scope of services.
All inquiries to this rfp must be submitted via bidnet direct by **** @3:00pm eastern time. All inquiries to this rfp must be submitted via bidnet direct by **** @3:00pm eastern time.
Firms may be excluded from further consideration for failure to fully comply with the specifications of this rfp. Firms may be excluded from further consideration for failure to fully comply with the specifications of this rfp.
The university anticipates a three 3 year term with a cumulative not to exceed value of 350,000, inclusive of all task orders issued during the term. The university anticipates a three 3 year term with a cumulative not to exceed value of 350,000, inclusive of all task orders issued during the term.
Any contract resulting from this request for proposal is subject to and shall be performed in accordance with the university's general terms and conditions for agreement located at ou terms conditions. Any contract resulting from this request for proposal is subject to and shall be performed in accordance with the university's general terms and conditions for agreement located at ou terms conditions.
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