The City of Laredo is seeking a location-based analytics platform to provide detailed traffic and visitation insights. The platform should offer a user-friendly dashboard for analyzing visitor activity, trend data, and reducing manual data entry. Key capabilities include visitor counts, points of interest analysis, journey mapping, demographic insights, customer segmentation, and integration with other reporting tools. Proposers must demonstrate expertise in the travel sector and provide examples of similar projects. The contract will be awarded based on best value, considering overall experience, personnel qualifications, familiarity with Laredo's economic drivers, strategic approach, and cost-effectiveness. Proposals are due by April 7, 2026. Local vendors receive a 5% preference. Electronic or in-person submission is encouraged; mailed, faxed, or emailed bids will not be considered.
The response deadline for proposals is April 7, 2026, at 05:00 PM CT.
The City of Laredo has a 30-day payment term from the receipt of supplies or completion of services. Discount terms are computed from the date of receipt and acceptance of supplies or services.
The bid will be awarded based on best value, considering evaluated criteria including price and other factors, in accordance with Texas local government code.
Proposers must demonstrate a strong understanding of the travel sector, relevant experience addressing visitor behavior, how their product provides deeper insights into Laredo's visitor behavior, and successful examples of similar projects.
If the vendor does not provide materials in compliance with specifications, neglects to remove rejected materials, or makes an unauthorized assignment, the city will give written notice, and the vendor must remedy the problem within seven business days, or the contract will be canceled.
Samples are not explicitly mentioned as required in this solicitation.
Any protest regarding specifications or proposal procedures must be received by the City of Laredo no less than seventy-two hours prior to the time set for proposal opening. For solicitations valued over $50,000, bidders have ten calendar days prior to the city council's formal consideration of the contract to submit a written protest.
