The U. S.
Property and Fiscal Office for Florida (USPFO FL) intends to award a sole-source contract to Bluf Agency, LLC for a 12-month base year and two 12-month option years to develop and execute a comprehensive
marketing program for the Florida Army National Guard (FLARNG) for recruitment and retention. Interested parties must submit a capability statement by May 23, 2025, 3:00 PM EDT. The contract will involve providing services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and
marketing staff. The program will include branding, engagements, leads, and recruiter support. The period of performance is from July 1, 2025, to June 30, 2026, with two 12-month option years. The government will evaluate contractor performance according to a Quality Assurance Surveillance Plan (QASP). The contractor must comply with all applicable installation facility access and local security policies and procedures. The government reserves the right to direct the removal of an employee from government
property or revoke access to government systems for misconduct, security reasons, or any overt evidence of communicable disease. The government has unlimited rights to all documents/materials produced under this contract. The contractor must assign a program manager to oversee all aspects of the program, including lead management system development,
marketing campaign execution, and training and consultation. The contractor must provide monthly reports on campaign progress and effectiveness, including relevant KPIs. A return on investment (ROI) analysis will be conducted at the end of the fiscal year. The contractor must provide training and ongoing guidance to FLARNG to optimize campaign effectiveness and provide insights on industry best practices and emerging trends. The contractor must provide market research, mapping, and analytics support using GIS analytic best practices. The contractor must develop and implement a
marketing strategy that incorporates market research and analytics, provides tools and training for recruiters, and employs targeted
marketing for lead generation. The contractor must develop a step-by-step
marketing execution plan based on the FLARNG's
marketing plan mission priorities, market timing, and other factors. The contractor must optimize recruiting location listings, manage review responses, and run email and sms campaigns to solicit reviews for FLARNG recruiting locations. The contractor must implement and manage a centralized searchable digital asset management system for organizing, storing, and sharing
marketing assets. The contractor must develop and host a mobile responsive website for nonprior service recruiting efforts. The contractor must develop and execute a comprehensive media plan to support the FLARNG's recruiting efforts. The contractor must provide digital business cards, dynamic QR codes for FLARNG
marketing and recruiting efforts. The contractor must develop an online platform for the RRB to allow for personal presentation items (PPI) inventory management, distribution of recruiter earned point system, point system order process, and execution management. The contractor must provide a platform for inventory management of RRB PPI that includes a listing of items with total quantities and can automatically update when PPI is distributed. The contractor must provide a platform as an online portal for the RRB member to make requests of current PPI inventory using a point-based system. The contractor must provide administrative access to the platform to at least one user, online training, to allow assigned leadership in the RRB to update the points balance of each member. The contractor must comply with all regulations and orders of the installation, which may affect performance. The government reserves the right to direct the removal of an employee from government
property or