06/23/2026 - USA | TX | MONTGOMERY COUNTY | THE WOODLANDS
The Woodlands Township - TX
Advertising
Request For Proposal for Integrated Creative And Media Agency Of Record - Visit The Woodlands seeks a strategic agency partner and invites proposals for integrated destination marketing services. Services shall include media and creative strategic planning, media buying, campaign management and optimization, creative development, design and production, account management, analytics and reporting services.
Integrated Creative and Media Agency of Record Integrated destination marketing services including media and creative strategic planning, media buying, campaign management and optimization, creative development, design and production, account management, analytics and reporting services.
AI helper
Seeking an integrated creative and media agency of record for destination marketing services. Services include media and creative strategy, buying, campaign management, creative development, design, production, account management, analytics, and reporting. The contract term is January 1, 2027, to December 31, 2028, with one optional one-year renewal. The annual media placement budget for 2027 is $650,000. Proposals are due August 18, 2026. Evaluation criteria include media strategy, creative services, staff qualifications, pricing, and technical compliance. Questions are due July 10, 2026.
Proposals must be received no later than 4:00 p. m. on August 18, 2026. Late proposals will not be considered.
Proposals will be ranked based on weighted criteria: Media strategy, buying management (25 points), creative design production services (25 points), staff qualifications, experience, references (20 points), pricing (25 points), and technical compliance (5 points). visit the woodlands reserves the right to negotiate nal scope and pricing, reject any or all proposals, waive minor irregularities, request clarications, and award the contract in the best interest of visit the woodlands based on overall value rather than lowest price.
Respondents shall demonstrate relevant tourism and destination marketing experience, including experience with convention and visitors bureaus, destination marketing organizations, municipalities, hospitality organizations, or tourism-related clients. Respondents shall demonstrate: o Relevant tourism and destination marketing experience
Conditional submissions may be cause for rejection. Any conditional submission may be cause for rejection.