USA | MD | BALTIMORE COUNTY | BALTIMORE | 21250
Umbc - University Of Maryland, Baltimore County - MD
BC- ****- C Institutional Brand Strategy, Identity Refresh, and Implementation RFP
institutional brand strategy, identity refresh, and implementation
AI helper
The technical proposal is due on Tuesday, June 9, 2026, at 11:59 PM ET.
The contract type is firm fixed price. Invoices will be paid within thirty (30) days of receipt after university approval.
Technical merit will have greater weight than price. The award will be made to the responsible offeror whose proposal is determined to be the most advantageous to the university.
The ideal agency will possess experience rebranding mid-sized public institutions, have deep higher education experience, strong process and partnership governance, a differentiated brand approach, and a proven track record. Offerors must provide at least three references and evidence of financial stability.
A liquidated damages provision is in place related to the MBE goal for failure to comply with program requirements.
A pre-proposal conference will be held, and offerors should confirm attendance by returning Exhibit A.
The bid notice does not mention the submission of samples.
Unsuccessful offerors may request a debriefing within ten days after they know or should have known their proposal was unsuccessful.