Miami Beach Visitor and Convention Authority (MBVCA) is seeking proposals for public relations services to promote Miami Beach as a tourist destination. Key objectives include differentiating and promoting the Miami Beach brand, increasing awareness and consideration, generating press and public awareness in targeted regions, positioning Miami Beach as a premier destination for various types of travel and events, building media relationships, exploring strategic partnerships, and cultivating in-destination brand advocacy. Proposals are due July 27, 2026. Evaluation will be based on a point system considering various criteria related to experience, strategy, media reach, and fees.
Proposals are due on Monday, July 27, 2026, by 3:00 PM. Any response received after this time will be returned unopened.
Payment will be made by the MBVCA after goods or services have been received, inspected, and found to comply with contract specifications. A monthly retainer will be paid via check upon receipt and approval of an invoice.
The MBVCA will base its recommendation on criteria including demonstrated national/international office status, ability to prioritize needs, media list depth and breadth, integration of marketing and social media, ability to promote underadvertised experiences, experience and qualifications, social media strategy experience, and proposed fees.
Firms must demonstrate established relationships with entertainment and trade media, a history of successful media outreach, experience in creating and managing targeted events, and a proven track record of increasing media coverage for tourism and resort destination clients.
Failure or refusal to execute a contract after approval, or untimely withdrawal of a response before award, may result in forfeiture of surety as liquidated damages. Such failure may also result in a claim for damages and removal from the MBVCA's vendor list.
All questions or requests for clarifications must be received via BidNet Direct no later than July 6, 2026, by 12:00 PM.
Failure to receive an addendum issued to the RFP may result in disqualification of the proposal. Nonresponsive proposals or those not submitted in the required format may also be deemed nonresponsive and receive no further consideration.
