07/15/2025 - USA | CT | HARTFORD COUNTY | HARTFORD Midsize City
MULTIMEDIA ADVERTISING - POSTING AWARD AND JA NOTICE Justification and Approval for Other than Full and Open Competition - FAR Part 6 Contracting Activity: 6TH Recruiting and Retention Battalion, CT Army National Guard
Multimedia advertising award for one full year for the Connecticut Army National Guard ( CTARNG). Multimedia advertising to provide the Connecticut Army National Guard ( CTARNG) the ability to advertise at the state and local level using: non- commercial sustaining announcements, TV and radio broadcasts at a 4 to 1 ratio, and digital advertising campaigns. The twelve- month digital advertising campaign will place ads within Google Display Network, Meta Platforms, TikTok, Snapchat, geofencing, and/or other platforms based on return on investment reviews. Name, image, and likeness content creation with college student athletes, as well as branding opportunities with social media influencers.
AI helper
This is a follow-on contract for multimedia advertising services for the 6th Recruiting and Retention Battalion, CT Army National Guard. The vendor, Taylored Media Group, LLC, is an SBA-certified small disadvantaged business, women-owned small business, and woman-owned. The justification for sole-source award is based on the vendor's past performance, tailored services, and unique access to national guard sites. The estimated value of the service is $395,000. 00. The contracting officer certifies that the anticipated cost is fair and reasonable.