Bay Arenac Intermediate School District (ISD) is seeking marketing services for a region-wide campaign focused on family engagement, early literacy (birth through 5th grade), and promoting healthy screen time habits under the Unplug and Play Great Lakes Bay brand. The campaign will cover Arenac, Bay, Clare, Gladwin, Gratiot, Isabella, Midland, and Saginaw counties (Region 5). The selected firm will be responsible for developing a cohesive campaign strategy, creating family-facing messaging, producing print, digital, social media, and promotional assets, and establishing a visual identity. The proposed campaign will run through September 30, 2027, with a total budget not exceeding $125,000. Proposals are due by 1:00 p. m. on Tuesday, July 7, 2026, and must be submitted in a sealed envelope to the Bay Arenac ISD Educational Service Center Business Office. The school district reserves the right to evaluate proposals objectively and subjectively and to negotiate changes. Mandatory qualifications for agencies include current licensure in Michigan, a minimum of three years of experience managing statewide or regional campaigns, expertise in creative development, media buying, analytics, and account management, and demonstrated experience reaching multilingual or underserved audiences. All digital materials must comply with ADA and Section 508 standards. Questions must be submitted via email to ***@***. *. * no later than June 23rd, 2026, at 4 p. m. ET.
The bid notice states that the proposed campaign will run through September 30, 2027, and the project completion date is September 30, 2027. proposed campaign will run through september 30, 2027. and project completion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . september 30, 2027
Invoices for service will be paid within 30 days of receipt. Invoices for service will be paid within 30 days of receipt.
The information contained herein is believed to be accurate, but is not to be considered in any way as a warranty. The information contained herein is believed to be accurate, but is not to be considered in anyway as a warranty.
Although cost will be an important factor in awarding the contract, the school district is not obligated by any statute or regulation to award the purchase solely on the basis of cost. Accordingly, the school district reserves the right to evaluate all proposals objectively and subjectively and to accept or reject any or all proposals or portions thereof. although cost will be an important factor in awarding the contract, the school district is notobligated by any statute or regulation to award the purchase solely on the basis of cost. accordingly, the school district reserves the right to evaluate all proposals objectively andsubjectively and to accept or reject any or all proposals or portions thereof.
Proposers must affirm current licensure to do business in the state of Michigan and insured, a minimum of three years experience managing statewide or regional public awareness or education campaigns, staffing with expertise in creative development, media buying, analytics, and account management, and demonstrated experience reaching multilingual or historically underserved audiences. mandatory qualifications of the agencyproposers must affirm: 1. current licensure to do business in the state of michigan and insured. 2. a minimum of three 3 years experience managing statewide or regional publicawareness or education campaigns 3. staffing with expertise in creative development, media buying, analytics, and account management. 4. demonstrated experience reaching multilingual or historically underserved audiences.
Should the marketing firm fail to correct the campaign deficiency, the marketing firm will be barred from further engagements with the school district for a period of five years. should the marketing firm fail to correct the campaign deficiency, themarketing firm will be barred from further engagements with the school district for a period offive years.
The bid notice does not explicitly mention the submission of samples. ull
The deadline for questions is June 23rd, 2026, at 4 p. m. ET. questions contactall questions must be submitted via email to ***@***. *. * no later than june23rd, 2026 @4 p. m. et
The proposed budget, including all expenses, should not exceed $125,000. proposed budget, including all expenses, should not exceed 125, 000.
