Texas Department of Agriculture (TDA) is seeking Brand Ambassador services for marketing and promotion programs, including the Go Texan program. Services involve social media content development and outreach at events. Proposals are due August 4, 2026, by 3:00 PM CT. Contact Alfredo Aguirre for inquiries. Evaluation criteria include past performance, proposed plan, and cost. Contract term is through December 31, 2026.
The contract term is through December 31, 2026, unless sooner terminated. Any work done outside of this period will be at no cost to TDA.
Payment will be made in accordance with the Texas Prompt Payment Act, normally within thirty (30) days after receipt of a properly prepared invoice or acceptance of services, whichever is later. State agencies are required to pay properly submitted invoices within thirty (30) days or contractor may charge a late payment fee.
Proposals will be evaluated under the best value standard, considering respondent past performance, qualifications, experience (30%), respondents proposed plan for providing services (40%), and reasonableness of proposed cost (30%).
Respondents must have high name and likeness recognition across Texas, extensive experience in media (radio, television, social media) with a following, previous experience as a brand representative, spokesperson, or brand ambassador with a positive track record, and an acute understanding of mass media, demographics, and psychographics. Minimum of 20 years on-camera experience in television, film, and radio with statewide and national exposure is also required.
Failure to sign the document will disqualify the response. Making false statements can lead to disqualification, contract cancellation, or state debarment. Failure to comply with the sole point of contact requirement may result in disqualification.