University of Maryland Global Campus (UMGC) is seeking a single vendor for exclusive digital advertising services to create an AI-integrated digital marketing campaign targeting veteran and military populations. Services include display ads, AI tools, SEO, social media, audio streaming, OTT video, and podcast advertising. Technical proposals are due June 10, 2026. The contract term is one year with potential for three one-year renewals. The cumulative value shall not exceed $1,000,000.
Technical proposals are due by 10:00 am ET on June 10, 2026. Price proposals are anticipated by July 14, 2026.
Payments will be made within thirty (30) days after UMGC's receipt of a proper invoice. Late payment charges are prescribed by Maryland law.
The contract document mentions an extended warranty period if a deliverable fails to materially conform after multiple attempts at correction.
Technical merit will have a greater weight than cost in the final ranking. Award may be made to the offeror with a higher technical ranking even if its price proposal is not the lowest.
Offerors must demonstrate ability, quality of work, experience, and expertise within the scope of work. Case studies and references are required.
The document does not explicitly detail penalties, but failure to comply with mandatory requirements may disqualify a proposal, and contract termination is possible for material breach.
A pre-proposal meeting will not be held.
Unsuccessful offerors may request a debriefing within ten (10) days after they know or should have known their proposal was unsuccessful.
Failure to include mandatory items in the technical proposal, including the proposal affidavit and acknowledgement of addenda, may disqualify a firm's response. Including pricing in the technical proposal may also lead to disqualification.
The cumulative value of all services performed under the resulting contract shall not exceed $1,000,000.