The U. S. Property Fiscal Office for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention Office, intends to award a firm-fixed-price, sole-source contract to Boston 25 News (WFXT Fox 25) for a comprehensive marketing and advertising campaign. The campaign aims to increase brand awareness and generate recruiting leads for the MA ANG, integrated with the contractor's unique Zip Trip summer event series. The period of performance will be a 12-month base year with four subsequent 12-month option years. The specific services include one live Zip Trip segment each Friday, a **** team on-site each Friday, 300,000 live stream impressions on Boston25. com, and on-air elements such as 15-second exclusive tagged promos. Monthly reporting on advertisement status is required, submitted on the first Friday of each month. The authority for this sole-source award is FAR ****(a), as Boston 25 News is the only media outlet in the Massachusetts area providing the essential Zip Trip program format. This notice is not a request for competitive quotes. Interested parties must submit a capability statement electronically to the contracting officer no later than 15 calendar days from the date of this publication.
The primary performance period for the base year is approximately April 24, 2026, to September 1, 2026. For any exercised option years, the primary performance period is anticipated to be between June 1 and August 31 of that respective contract year. The bid notice states, The services described within this PWS are seasonal.
The bid notice states, The authority for sole source: The proposed contract action is for a commercial service for which the government intends to solicit and negotiate with only one source under the authority of Federal Acquisition Regulation (FAR) ****(a).
The bid notice states, Interested parties must provide clear and convincing evidence that they can meet the governments requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.
The bid notice states, Defects/deficiencies observed shall be corrected by the contractor within five (5) calendar days.
The bid notice states, Responses must be submitted electronically to the contracting officer no later than 15 calendar days from the date of this publication.