The City of Hudson, Ohio is seeking proposals from qualified marketing firms for comprehensive marketing services to support the growth and community adoption of Velocity Broadband, their municipally owned fiber internet service. The project aims to expand fiber to the home (FTTH) service to all non-fibered residential areas over the next three years. The selected consultant will be responsible for developing and executing marketing strategies to increase awareness, support customer acquisition, and promote the value of the city-owned fiber network. This includes brand refinement, campaign development, digital and print advertising, social media engagement, website content recommendations, and community-focused outreach. The engagement is anticipated to last 3 to 4 years, with services provided on an annual basis. Proposals are due by March 30, 2026. The consultant must have at least ten years of professional experience in marketing services, with a preference for those with experience in FTTH or public utilities. The proposal should include a cover page, insurance proof, descriptions of at least three comparable projects, a statement of understanding, a schedule, a fee structure, and a management summary. All marketing materials must be reviewed and approved by the city prior to release. The city does not guarantee a specific volume of work.
The City of Hudson is accepting proposals until Monday, March 30, 2026, at 4:00 PM local time. No proposals will be accepted after this date and time, as stated in the bid notice: One 1 electronic version of the consultants proposal pdf format shall be submitted to the city. . . by 4:00 p. m. local time, monday, march 30th, 2026. No proposals will be accepted after the above date and time.
The bid notice states that the City of Hudson will conduct compensation reimbursements in accordance with specific guidelines. Invoices submitted by the consultant shall be in a format approved by the city and consistent with city policies. The city will not be subject to any late fees or penalties associated with any invoice submitted as part of this project. Failure to comply with this provision will serve as cause for termination of the contract. The bid notice also mentions that payments for consultants work under the agreement will be paid within thirty 30 days of receipt by owner, so long as the method and format of an invoice is acceptable to owner.
The selection criteria for this bid include: relevant marketing experience (25%), strategic approach and methodology (30%), communication and engagement (15%), cost value (20%), and long-term support availability (10%). The city may also request an oral interview of respondents prior to final selection.
Prospective consultants must demonstrate and document a minimum of ten years of professional experience in marketing services for organizations similar to the City of Hudson. Preference will be given to those with experience in fiber to the home (FTTH) or other public utilities.
The bid notice states that failure to comply with the invoicing provision (submitting invoices in an approved format and not incurring late fees or penalties) will serve as cause for termination of the contract.
The bid notice does not mention the submission of samples.
