Australia New Zealand Public Relations And Marketing Services - For services sought by the OOG in the Target Markets includes a primary focus on public relations and marketing strategies targeting consumers, Media, and the Travel Trade. The Contractor shall have the following goals while providing public relations and marketing services for the OOG to raise awareness of Texas as a premier travel destination.
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This is a Request for Proposals (RFP) from the State of Texas Office of the Governor, Economic Development and Tourism Office, for public relations and marketing services in Australia and New Zealand. The solicitation number is 3012607406. The response date and due time is June 08, 2026, no later than 2:00 PM CT. The point of contact is Michael White. The contract term is from September 1, 2026, to August 31, 2027, with options for renewal up to three additional twelve-month periods. The maximum contract amount is $400,000. The services required include media relations, social media strategy, consumer promotions, and travel trade relations. Proposals will be evaluated based on company information, financial responsibility, experience, qualifications, references, proposal content, responsiveness, plan of action, and monthly service fees. There are multiple phases for evaluation, including a potential oral presentation. Respondents must submit a comprehensive plan of action, including a market overview, budget allocation, and timeline.
The response date and due time for proposals is June 08, 2026, no later than 2:00 PM CT.
The contractor is expected to provide services as part of its regular monthly service fee, except for pre-approved reimbursables. The maximum contract amount is $400,000 for the initial performance period.
The award will be based on a weighted evaluation scoring criteria, subject to overall best value considerations. The criteria include company information, experience, qualifications, references, proposal content, responsiveness, plan of action, and monthly service fees.
Respondents must demonstrate the ability to perform the services specified and fully understand the Travel Texas program, organization, mission, and targeted audience. They must also demonstrate financial capacity and relevant experience.
Failure to comply with reporting requirements may result in liquidated damages of $50 per calendar day beyond the due date for reports. The agency may also begin default proceedings.
The deadline for respondent submission of solicitation questions is May 18, 2026.
The maximum contract amount for the initial performance period is $400,000.
