Marketing Optimization Government Bids & RFPs

The award will be made to the highest ranked, responsive and responsible offeror whose offer is determined to be the most advantageous to the state. award will be made to the highest ranked, responsive and responsible offeror whose offer is determined to be the most advantageous to the state.

Offerors must submit information on general history, experience, current financial position, and a detailed narrative of comparable contracts. submit the following information or documentation for you and for any subcontractor at any tier level that you identify pursuant to the clause titled subcontractor identification.

To protest the solicitation or an amendment, your written protest must be received within fifteen days of the date the applicable solicitation document is issued. to protest the solicitation or anamendment, your written protest must be received within fifteen days of the date the applicable solicitation document is issued.

Failure to supply requested information is grounds for rejection, and submitting a nonresponsive offer will result in no award. unreasonable failure to supply requested information is grounds for rejection.

The award will be made to the highest ranked, responsive and responsible offeror whose offer is determined to be the most advantageous to the state. award will be made to the highest ranked, responsive and responsible offeror whose offer is determined to be the most advantageous to the state.

Proposals may be evaluated based on: relevant experience, demonstrated strategic thinking, tourism and destination marketing expertise, social media platform knowledge, reporting and analytics capabilities, understanding of island county and its communities, communication and collaboration approach, creativity and innovation, overall value provided for the proposed compensation.

Preference will be given to respondents demonstrating: professional experience managing tourism, destination marketing, hospitality, or travel-related social media accounts.

Proposals may be evaluated based on: relevant experience and technical qualifications quality of previous work demonstrated understanding of destination marketing familiarity with island county and its communities technical expertise across website management, analytics, and digital optimization ability to collaborate as part of a multidisciplinary team responsiveness and communication overall value to the tourism program.

Respondents should demonstrate experience in: website development and management tourism, destination marketing, hospitality, or related industries preferred content management systems such as wordpress or comparable platforms website security and performance optimization seo and technical seo aeo, geo, and ai search optimization website analytics and reporting google analytics, search console, tag manager, and similar tools email marketing platforms html, css, javascript, and other applicable web technologies digital accessibility standards user experience ux and website usability problemsolving and technical troubleshooting project management and organization researching and implementing emerging technologies site familiarity

Solution briefs are due by August 18, 2026, at 11:00 AM EDT. Late submissions will not be evaluated.

Solutions will be evaluated based on technical merit, schedule cost feasibility, and viability.

Offerors must possess a Unique Entity ID (UEI), be registered in SAM, and be determined responsible by the contracting officer.

Submissions received after the suspense date will be deemed late and not evaluated. Failure to disclose OCI may impact evaluation.

Proposals are due by 4:00 p. m. on August 18, 2026. The proposal and any attachments shall be received no later than 4:00 p. m. on august 18, 2026.

Proposals will be ranked based on weighted criteria including media strategy, buying management capabilities (25 points), creative design production services capabilities (25 points), staff qualifications, experience references (20 points), pricing (25 points), and technical compliance (5 points). visit the woodlands will review and rank every proposal received in response to this rfp based on the following weighted criteria:

Respondents shall demonstrate relevant tourism and destination marketing experience, including working with convention and visitors bureaus, destination marketing organizations, municipalities, or hospitality organizations. respondents shall demonstrate: o relevant tourism and destination marketing experience

Late proposals will not be considered. Conditional submissions may be cause for rejection. late proposals will not be considered. any conditional submission may be cause for rejection.