USA | TX | MONTGOMERY COUNTY | THE WOODLANDS
The Woodlands Township - TX
Campaign Management/ Tourism Marketing
Request For Proposal for Integrated Creative And Media Agency Of Record C- 2026- **** - Visit The Woodlands seeks a strategic agency partner and invites proposals for integrated destination marketing services. Services shall include media and creative strategic planning, media buying, campaign management and optimization, creative development, design and production, account management, analytics and reporting services.
Integrated Creative and Media Agency of Record Integrated destination marketing services including media and creative strategic planning, media buying, campaign management and optimization, creative development, design and production, account management, analytics and reporting services.
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Visit The Woodlands seeks an integrated creative and media agency of record for destination marketing services. Services include media and creative strategy, buying, campaign management, creative development, design, production, account management, analytics, and reporting. The initial contract term is January 1, 2027, to December 31, 2028, with one optional one-year renewal. The annual media placement budget for 2027 is $650,000. Proposals are due August 18, 2026. Evaluation criteria include media strategy, creative services, staff qualifications, pricing, and technical compliance. Questions are due July 10, 2026.
Proposals are due by 4:00 p. m. on August 18, 2026. The proposal and any attachments shall be received no later than 4:00 p. m. on august 18, 2026.
Proposals will be ranked based on weighted criteria including media strategy, buying management capabilities (25 points), creative design production services capabilities (25 points), staff qualifications, experience references (20 points), pricing (25 points), and technical compliance (5 points). visit the woodlands will review and rank every proposal received in response to this rfp based on the following weighted criteria:
Respondents shall demonstrate relevant tourism and destination marketing experience, including working with convention and visitors bureaus, destination marketing organizations, municipalities, or hospitality organizations. respondents shall demonstrate: o relevant tourism and destination marketing experience
Late proposals will not be considered. Conditional submissions may be cause for rejection. late proposals will not be considered. any conditional submission may be cause for rejection.