Indiana University seeks proposals from digital agencies of record for a range of modern marketing services including advertising planning, search and AI visibility, measurement, personalization, and customer experience. Multiple awards may be made. Initial term of 5 years with option to renew for additional 5 years. Proposals due by 5:00 PM EST on November 24, 2026. Questions must be received by November 3, 2026. Selection based on ability to meet scope, compliance, price, terms acceptance, total cost of ownership, and value add. Agencies may submit for all or some categories of work.
Proposals are due by 5:00 pm eastern time on Tuesday, November 24, 2026. The document states: proposals due by 5:00 pm eastern time ****.
Selection is based on factors including ability to meet scope of work, ability to meet compliance requirements, price, acceptance of terms conditions, total cost of ownership, and value add, listed in order of importance.
Participants must demonstrate ability to operate within IU's decentralized governance model, maintain alignment with institutional standards, and provide services including flexible engagement models, transparent and consistent pricing structures, and clearly defined service-level agreements.
Questions concerning the proposal must be received by November 3, 2026, no later than 5:00 pm eastern time. The document states: participants questions concerning the proposal must be received **** no later than 5:00 pm eastern time.
Communication with Indiana University staff other than Stephanie Shockley during the RFP process may result in immediate rejection. The document states: any communication by participants with indiana university staff other than stephanie shockley may result in immediate rejection of that participant.
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