Dept Of Defense- Dept Of The Army- Ngb- W7Mz Uspfo Activity Ct Arng
Content Roi
MULTIMEDIA ADVERTISING - POSTING AWARD AND JA NOTICE Justification and Approval for Other than Full and Open Competition - FAR Part 6 Contracting Activity: 6TH Recruiting and Retention Battalion, CT Army National Guard
Multimedia advertising award for one full year for the Connecticut Army National Guard ( CTARNG). Multimedia advertising to provide the Connecticut Army National Guard ( CTARNG) the ability to advertise at the state and local level using: non- commercial sustaining announcements, TV and radio broadcasts at a 4 to 1 ratio, and digital advertising campaigns. The twelve- month digital advertising campaign will place ads within Google Display Network, Meta Platforms, TikTok, Snapchat, geofencing, and/or other platforms based on return on investment reviews. Name, image, and likeness content creation with college student athletes, as well as branding opportunities with social media influencers.